Help with the football decisions that are hard to undo
Aegis Football Advisory works with English clubs on signings, manager appointments, squad planning and regulatory evidence. We put the football view and the financial view side by side, so the board can make the call with confidence and show how it got there.
After relegation, revenue drops at once. Wages take two seasons to follow.
Illustrative club, not real figures. Revenue against wage costs, and the EFL limit on wages each season.
- Revenue
- Wage costs
- Over the limit
- EFL limit, % of revenue
The hatched gap has to be closed before the next compliance test, through player sales, contract exits or owner funding (which counts at 50% in League One). We help the board see it coming and plan for it.
Limits: Championship squad cost rule (85% of income, from 2026/27); League One wage rule (50% of turnover, 65% in the first season after relegation).
| Season | Revenue | Wage costs | Limit |
|---|---|---|---|
| Last season in the Championship | 24 | 19 | 20.4 (85%) |
| 1st season in League One | 11 | 11 | 7.2 (65%) |
| 2nd season in League One | 9 | 6.5 | 4.5 (50%) |
Where we help
Most of our work starts with one decision a club is about to make. The size of what's at stake, not the volume of analysis, is what matters.
Decision assurance
An independent check on a signing, a contract renewal or a manager appointment before the club commits. You see the full commitment (fee, wages and agent costs over the term) and what has to go right for it to pay off.
Manager succession planning
Knowing who would fit before you need them. Our Manager Tactical Fit Intelligence (MTFI) compares how candidates set their teams up with the squad you already have, built on Hudl StatsBomb data.
Squad valuation and club audit
Where the squad's money is tied up, how much contract runway is left, and how well the playing side supports the club's financial plan.
IFR licence readiness
The evidence behind your application to the Independent Football Regulator, with the option for us to run the whole process. See how it works.
Good people, plenty of data, never enough time
Clubs aren't short of experienced football people, and they aren't short of data. What they rarely have is time. A window is closing or a manager has gone, and due diligence that deserves a month has to happen in a week.
We move quickly. We bring scouting, data, tactical fit, squad impact and financial risk into one view, keep the evidence in order, and leave a written record of how the decision was reached. That record helps when the board asks questions later, and when the regulator does.
How we work
The same four steps whether it's a single signing or a manager search.
Start with the decision
What is being decided, who decides, and by when.
Gather the evidence
Football, tactical fit, squad impact and financial exposure, in one place.
Test it
What has to be true for this to work, and what happens if it isn't.
Record it
A decision record the club keeps, signed off by the people who made the call.
About Aegis
A clear call, the evidence behind it, and a record of both.
Aegis Football Advisory Group combines football intelligence, data science and commercial judgement to help clubs make confident decisions about players, managers and squad investment. We connect scouting insight, performance data and tactical fit with squad needs, financial implications and transition risk; giving clubs a clear assessment of who fits, what a decision could cost and where the risks lie.
Founder Gary Woodcock brings extensive experience in data, analytics and commercial software, including leadership roles at Oracle. Alongside him, Will Armstrong brings a background in data science, strengthening the team's ability to turn complex information into practical football insight. Gary also holds qualifications from the Professional Football Scouts Association (PFSA), covering technical scouting, performance analysis, talent identification and data analysis.
Aegis works alongside football clubs and their existing staff, adding specialist capacity and an independent perspective. We bring together fragmented evidence to deliver clear, practical recommendations, making the reasoning, risks and trade-offs explicit so clubs can make decisions with greater confidence.
Got a big decision coming up?
Tell me what's on the table and I'll tell you honestly whether we can help.